Why "Profit" ?

The Japanese writing system uses Chinese characters. Just as the Egyptian hieroglyphs, the Chinese characters consist of pictures.

Since these pictographs are estimated to be more than 5,000 years old, they carry ancient wisdom and often provide a rare glimpse into ordinary life all those years ago. Even modern ideas are expressed by making use of ancient concepts. Take the example of the word for 'profit' - in Japanese, it is pronounced 'ri-eki' and written by making use of these two characters:

The first character ('ri'), which conveys the main meaning, consists of rice plants that are ripe for harvesting, and a knife , ready to reap the field.

The harvest is the profit. That, indeed, reminds us of another source of wisdom - the ancient scriptures known as the Bible. To reap the harvest, it says, we need helpers: "The harvest is plentiful but the workers are few. Ask the Lord of the harvest, therefore, to send out workers into his harvest field" (Matthew 9:37).

We hope to help you gather the rich harvest of your endeavours.

There may also be some profound wisdom buried in the English language, which has been blessed to become the lingua of the world. Notice that some words in English are pronounced identically but spelled differently. For two such words, the dictionary gives the following phonetic transcriptions (in square brackets) and definitions:


n.1. An advantageous gain or return; benefit.
2. The return received on a business undertaking after all operating expenses have been met.
3. Often profits.
a. The return received on an investment after all charges have been paid.
b. The rate of increase in the net worth of a business enterprise in a given accounting period.
c. Income received from investments or excess of the original cost.


n.1. A person who speaks by divine inspiration or as the interpreter through whom
the will of a god is expressed.
2. A person gifted with profound moral insight and exceptional powers of expression.
3. A predictor; a soothsayer.
4. The chief spokesperson of a movement or cause.
5. Prophets (used with a sing. or pl. verb) Bible. The second of the three divisions of the Hebrew Scriptures, comprising of the books of Joshua, Judges, Samuel, Kings, Isaiah, Jeremiah, Ezekiel, and the Twelve.

Clearly, to make a profit, one needs to predict the future accurately. Profit Research Center Ltd. hopes to help you foresee the future through the application of its original research methodology with proven track record.